[Astrocat]

I think that the first step is to get it commonly accepted that battery farming is immoral, and therefore should be illegal.

I think focussing on morality is a red herring.
I reckon we'd get on better if we focus instead on ethics.

Nobody can honestly claim that they view it as ethical to keep an animal in squallor in a little cage, causing it deformity and great suffering.

But they can view it as a moral endeavour simply by saying they they themselves don;t care, because unlike ethics - morality is personally definable, and subject to individual interpretation.

Getting people around to the concept is going to be trickier. Most people exist in blissful ignorance of what they are eating, but I also believe that most of them would be horrified if they saw the conditions that they were supporting.

I have found that the vast majority of people who eat battery-farmed products are not 'innocently ignorant' , but rather are 'willfully ignorant' - fully aware of reality but trying hard to convince themselves that it's okay to buy those things, through rationalising their choices and being very dissociative (paying other people to do their dirty work, rather than applying to work on a battery farm in order to see what it;s like and take a bit of a hand in the production)

I have found that surprisingly few people express horror when they 'find out' what they are eating.

It will probably come as no surprise that among children, lots of people have such a reaction - whereas among adults, much fewer people do.

A lot of people say "I try not to think about it, if i thought about i wouldn;t be able to do it" - openly admitting that they are doing something which they not only know to be unethical, but even personally believe to be immoral also.

So the challenge is to make people more aware of what they are eating, which is a nice side-effect of a food labelling campaign such as this.

What i thought, when i read about your website initially, is this :

People will often go to ridiculous feats of self-delusion in order to try and feel good enough about supporting animal abuse and exploitation, to be able to keep doing it. For example, they will tell themselves that if something does not specifically say it comes from caged factory-animals, that it will be free-range...... even though many of them do know, if they are being honest, that free-range stuff is labelled as such, or if at the very least they know truly deep down, that the super-cheap pork pies which they buy often.... are not going to be from organic or free-range animals.

If it were simply a matter of educating honest people (^-^); then it would be a lot easier to convey messages and have people take them on board !

It often is a case of that, as many people are honest and truly strive to know the truth about the situation - but they are very much in the minority, it seems to me... at least in the UK, at any rate.

But, when i saw your website, i thought - hey people would be less able to do that, telling themselves big lies to try and stifle a guilty conscience, if the letters 'this contains battery farmed products' are there in front of them.