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Having read through it, the free range guidelines look OK to me.
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If you were compelled to live in similar conditions with no means of escape, for your entire life.... then, would you find that to be okay or acceptable ?
If people were keeping puppies in their basement in similar conditions, sawing off their teeth and keeping them crammed in so that they could hardly move, surrounded by filth and squallor.... then, would you view that as okay and acceptable ?
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I certainly don't see anything there that makes me think that it is horrific.
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Then, would this also be the case when considering similar treatment , when given to members of other species ?
For example, humans, cats, dogs, horses, bears.....
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Not ideal, but still substantially better than battery farmed birds.
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Which aspect of the conditions do you believe is substantially better for the birds ?
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Labels are only useful as long as they mean something to people. I have never heard of "Total Freedom" before, so if businesses choose to use that label (appropriately of course!) then they will have to include a desciption of it... which isn't ideal.
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Well, i did suggest before in your suggestions topic, that I think that it would be much better to label food with pictures to depict animal welfare standards, rather than using contracted phrases like 'free range'.
In this way it's internationally useful labelling (rather than only useful to english speakers) , and a picture tells a thousand words, as they say....
It's much harder to misguide people with a clear picture than it is with ambiguous little phrases.
But, you reacted in a rather negative manner towards that suggestion I thought, stating that it had no place in this campaign and generally belittling and dismissing my approach.
With considerably trepidation I am mentioning it again, now, because I still think that it's an idea with 100% relevance to this campaign, and I suspect that you'll have a very difficult time if you were to try and prove otherwise.
In case you still raise a sceptical eyebrow in my general direction, I will further explain my point :
Show people a picture of an animal and the condition it lives in, and only the most mentally damaged of them (or blind people) would be unable to discern from that what sort of conditions the animal is living in.
Ask people 'what is meant by free range', and the vast majority don't know...
People will rarely make the effort to read the free range guidelines before forming opinions about how they believe that free range animals are being treated.